"So when we put women on the cover, it must be only be for serious profiles? Okay, then I could use some help with suggestions. We love up-and-comers, but they don’t sell magazines if they don’t already have a relatively high profile and are leading a company people want to read about. For instance, Carol Bartz is a great CEO, but I just don’t think a ‘wither Yahoo’ cover would work right now. I know this sounds like a chicken-and-egg situation, but the time is long gone since people needed magazine covers to become famous. Witness our Julia Allison cover, which was entirely about her accomplishments in self-promotion, which we applauded as a key 21st Century skill. But you don’t like that one because she has ‘come hither looks.’"
(Springtime drinking illustration by Alex Citrin)
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