"The point is, when journalists are called on to redirect the corporate culture of an organization, sometimes it works in a small way, but usually it doesn’t; and almost never on a vast scale. If management’s idea for a brand overhaul is to import cool, or gravitas, or intelligence, the best-case scenario is almost always that the importees exist successfully but completely separately: valuable parts that don’t add much to the sum. (Part Two is they always leave.)"
— Tom McGeveran on Huffington’s cultural revolution at AOL. There are so many quotable passages in this piece that it was hard to pick just one. We recommend you read the whole thing.
"If you’re like me and tend to think of places like The New York Times and The New Yorker and Gawker and Huffington Post when someone says “media” to you, rather than AOL or Yahoo! or Google, then this big purchase looks like even less of a “bet on news” than it does to most people actually in the business. The bet here is that a site can attract enough readers on a small enough budget that advertising will bring in significant profits without having to charge readers for reading. And at the moment, plenty of people think that is a long-odds bet already. It probably only really happens at the low and high end of the scale, for now, that kind of monetization."
— Tom McGeveran has smart things to say about the AOL-Huffington Post marriage.