"The point is, when journalists are called on to redirect the corporate culture of an organization, sometimes it works in a small way, but usually it doesn’t; and almost never on a vast scale. If management’s idea for a brand overhaul is to import cool, or gravitas, or intelligence, the best-case scenario is almost always that the importees exist successfully but completely separately: valuable parts that don’t add much to the sum. (Part Two is they always leave.)"

Tom McGeveran on Huffington’s cultural revolution at AOL. There are so many quotable passages in this piece that it was hard to pick just one. We recommend you read the whole thing.