Kathy Grayson, owner of The Hole, is well aware of her gallery’s appeal.
“Certainly there are some buyers who are attracted to the fact that we’re the most popular young gallery,” she said. “They buy stuff because we have 5,000 people at openings, because some collectors are just like ‘I read about you in Vogue and all these cool kids are into you.’” A faint smell of cigarettes wafted through the gallery on Saturday during Grayson’s latest opening, a group photography show called Attachments. Grayson threaded her way through the crowd, often with an unlit American Spirit hanging from her mouth.
“Like, I was at a party and the D.J. told me ‘You’re the best gallery,’” she continued. “Having tons of 20-somethings love your gallery does, at some point, turn into collectors seeing that’s what all the cool kids think is cool.”
Scenes from an exhibition at The Hole