"New Yorkers are driven to distraction with their smart phones, and the simple act of looking can prevent thousands of crashes and injuries every year,” said Department of Transportation commissioner Janette Sadik-Khan, in a statement. “LOOK! is a message to all New Yorkers that safety is in the eye of the beholder and everyone needs to keep an eye out for each other on our streets.”

City expands an uncontroversial pedestrian-safety program, Dana Rubinstein reports

"New Yorkers are driven to distraction with their smart phones, and the simple act of looking can prevent thousands of crashes and injuries every year,” said Department of Transportation commissioner Janette Sadik-Khan, in a statement. “LOOK! is a message to all New Yorkers that safety is in the eye of the beholder and everyone needs to keep an eye out for each other on our streets.”

City expands an uncontroversial pedestrian-safety program, Dana Rubinstein reports