Vice, meet the establishment.

In 2012, Vice is still free, and you can still find it on the floors of record shops, and it still has all of that other stuff, too. But the Brooklyn-based monthly also has something that the Vice of the early 2000s probably never would have envisioned in its wildest dreams (or worst nightmares): A chance at beating The New Yorker (and New York, and GQ and Bloomberg Businessweek) in this year’s National Magazine Awards.
Vice, meet The Establishment.
Of course, the two are already well acquainted.

Vice, meet the establishment.

In 2012, Vice is still free, and you can still find it on the floors of record shops, and it still has all of that other stuff, too. But the Brooklyn-based monthly also has something that the Vice of the early 2000s probably never would have envisioned in its wildest dreams (or worst nightmares): A chance at beating The New Yorker (and New York, and GQ and Bloomberg Businessweek) in this year’s National Magazine Awards.

Vice, meet The Establishment.

Of course, the two are already well acquainted.

Tags: Vice media