The new quarterly, named for the type of technical drawings that show how objects get assembled, will fall somewhere in the center of the lit-mag spectrum—neither a twee indie journal tailored to precious 20-somethings nor a highbrow M.F.A.-department circular. Roughly 7,000 copies of the roughly 200-page, seven-by-ten-inch magazine’s first issue will hit stands in September, with a national distribution focused in the types of cities where you’d expect to be able to find a title like this without having to look too hard—New York, Los Angeles, Chicago, etc.
There will be fiction, humor, interviews, photo essays, critical essays, reported features and investigative journalism. Things you will not find in Exploded View with any degree of regularity: Fashion, music, or topics that tend to hinge on current events or the 24/7 news cycle.
"It’s a lit mag, but sort of an augmented lit-mag-plus; more general-interest in a way," said Pearson. "It will be smart and funny, but also accessible."
And, for the most part, it will not look or read like Vice.