It has been more than a month since The Guardian launched its digital initiative in the U.S. Last week, Joe Pompeo profiled editor Janine Gibson and examined their idea for a site that would “designed to serve the sizable U.S. audience cultivated by its flagship in the years following 9/11, when Americans, frustrated with the supine approach their own media took on complex stories like W.M.D. and the war in Iraq, started wanting to read these types of stories the way they were being covered outside the U.S.”
Can The Guardian’s Britishness help them succeed in the competitive American market?
